Brand Strategy / logo Design / colors and fonts / label design / email marketing / brand guidelines
Beth Wade of candle shop for witches, Fundamental Magick. came to RAW Made seeking a brand redesign that honored her background. As a practicing witch for multiple decades, she wanted a brand that respected ancestral traditions while attracting the right type of customer—witches looking for new age, mystical candles. We designed a brand new logo suite, a set of icons, and redesigned all her candle labels and packaging materials.
look and feel
Magical
Witchy
Moody
Mystical
Edgy
raw love
“This rebrand has given me such new life in my business! On Friday I posted a video on TikTok. It now has over 50,000 views and I’ve gone from 24 followers to over 3,000! The best part: I’ve been making sales!”
“I love my new branding so f*cking much! And, love the submarks. They're so helpful when your company's full name is a bit long.
This rebrand has given me such new life in my business! It’s made me excited and feeling proud and confident to put myself and my business out there in bigger ways.
Thank you, Enid, so f*cking much for all your hard work! 🖤”
— Beth wade
Ready to upgrade your business with a brand and website that attracts more of that dream customer?