December always makes me reflect and this year hit different. For the first time ever, I took a full week off in the middle of busy season. Why? Because I wanted to. 😉 And it didn’t tank my bank account.

I attended a networking event ready to drum up some business after a slow summer. There was only one itty bitty problem 👉🏽 my entire brand was in shambles.

I’ve come to refer to the traditional “Services” page as the wallflower of your website. It (sometimes) beautifully lists what you do, but it doesn’t sell.

After nine years in business, I finally took my own advice. My brand had done its job and gotten me to a place where I was attracting a semi-constant flow of projects, but it didn’t fit where I was headed next.