Built for the women who were never meant to follow the script.
Meet the Team
A rebellious creative studio born in 2016.
As we saw it, high-end branding was unfairly reserved for the elite. So we built a design studio to change the status quo. Because everyone deserves a brand they’re proud to call their own.
I’m Enid Casablanca and I got fired for being too successful.
I came from humble beginnings with one goal: to work for myself one day. Getting there meant overcoming a lifelong stutter, navigating multiple career changes, earning an MFA in Branding while battling endometriosis, and a lot of networking.
By 2016, I had spent over a decade learning the strategies that made big brands untouchable. Then I did something nobody expected. I asked my employer if I could start a creative studio as a side hustle, targeting the exact opposite of their clientele: women seeking entrepreneurship.
They said yes, fully expecting me to fail. Two years later, they fired me for succeeding.
I’ve always believed that branding is my way of helping businesses share their story. I took the lessons those agencies gatekept and gave them to the founders who needed them most. I guess you can say this is RawMade’s origin story and you are part of my next chapter.
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I was one of the first people in the world to graduate with a Master of Fine Arts in Branding and I was the Valedictorian of my class. You could say I’m a trendsetter.
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I listen to at least 6 podcast episodes a day and binge-watch TV all night. These are my addictions.
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My favorite party trick is reading Tarot. Don’t ask anything you don’t want to know. I don’t hold back.
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I produced, curated, and hosted a live true storytelling show that ran for 5 years. It was called RAW Storytelling and it’s one of my proudest accomplishments.
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My 2nd biggest accomplishment? I taught myself how to stop stuttering. It took me almost 15 years. I’m one persistent MF.
we've been featured in
press and media
2019
Ft. Lauderdale Bloggers
The Business Lab Podcast
2021
Success Stories
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Bloom by Stella
Bloom by Stella • Publisher & Events Curator
“Enid is a brand witch, intuitive and truly brilliant. I look forward to collaborating with her for many years to come.”
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Arohma Therapy
Arohma Therapy • Holistic Wellness Spa
“Enid is a creative visionary. She knew what my brand could be even before I did.”
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KOPE
KOPE • Executive Wellness Coaching
“RawMade took my brand to a whole new level and loved every minute of the collaboration!”
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Omchemy
Omchemy • Holistic Coach & Author
“Enid is a caring brand doula who guides you on the branding journey.”
Our manifesto.
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😊 Do good, just because
Leave things (and others) better than how you found them.
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🎉 Branding should be fun
We’re not saving lives here. We’re making art and enjoying the ride.
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💪🏽 Rebellion is a sign of mastery
Great founders have rebellious hearts and a whole lot of grit.
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🖤 Tough love is our language
Empathy and honesty always lead to win-win situations.
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🧦 Wear pajamas, not suits
Productive meetings include a messy bun and a faded band tee.
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✌🏽 Quit soul-sucking jobs
If you want to be a business owner, make it your day job.
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🎯 You’re someone’s life goal
Focus on your path. There’s always someone in front of and behind you.
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😈 TV, podcasts, pop culture, and science
Now you’re just talking dirty to us.
Branding lessons you’ll want tattooed on your skin.
