We’re not for everyone.
We’re for everyone else.
Hey, 👋🏽 we’re Raw Made
A branding studio for rebellious brands. Whether you’re just starting or you’ve been in business forever, we help you strategize, design, and launch impactful brands that stand the test of time.
Meet your brand maker
I’m Enid Casablanca, your personal brand designer & business bestie. branding doula. brand witch. moodboard queen.
The Origin Story
Raised a rebel, I cut my teeth at award-winning branding agencies before leaving the corporate grind to do what my heart always wanted…create story-worthy, edgy, and beautifully crafted brands.
The Manifestation
And so, in 2016, RawMade was born, a branding studio for female founders looking to carve their own path, create a cult following, and courageously express their sense of individuality.
The Big Why
My purpose is to empower you as you build a brand that exceeds your expectations. I get your dreams and I'm right there with you through it all.
The Now
Basically, I’m that friend who will level up your business and then join you for mimosas 🥂 to celebrate your launch.
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I’m more than a basic brand b*tch.
RawMade is an expression of my intense passion for branding. As a proud nerd and lover of history and pop culture, I’ve always had an interest in storytelling. As I see it, branding is my way of helping businesses share their story.
Seeking a branding expert for your podcast, conference, workshop, or networking event? Book me! ⚡️ I always brings the thunder.
fun facts
I was one of the first people in the world to graduate with a Master of Fine Arts in Branding and I was the Valedictorian of my class. You could say I’m a trendsetter.
👩🏽🎓
I listen to at least 6 podcast episodes a day and binge-watch TV all night. These are my addictions.
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My favorite party trick is reading Tarot. Don’t ask anything you don’t want to know. I don’t hold back.
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I produced, curated, and hosted a live true storytelling show that ran for 5 years. It was called RAW Storytelling and it’s one of my proudest accomplishments.
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My 2nd biggest accomplishment? I taught myself how to stop stuttering. It took me almost 15 years. I’m one persistent MF.
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press & media
2019
Ft. Lauderdale Bloggers
The Business Lab Podcast
2021
Results-driven branding. Tattoo-covered hands.
meet your team
RawMade calls in talented creatives to tailor a team specific to your needs. We’re edgy, innovative, and known for our passion and experience in developing brands that delight, attract, and convert.
miranda
Co-Brand Strategist
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With RawMade, you get two ✌🏽 brand strategists for the price of one! Miranda taps into her journalism background to craft spot-on messaging and smart strategies that uncover the heart of your brand, delivering results you didn't know you were missing.
klaudia
Co-Brand Designer
🎨🏞️🌞
Meet our creative gem and your brand's secret weapon. Klaudia's talent as a designer and illustrator is behind most of our drool-worthy designs. It's no secret she helps us deliver the kind of work that leaves our clients obsessed.
“RawMade transformed my business from start-up to well-established & highly-recommended.”
melisa
energy healer
This is our manifesto.
😊 Do good, just because
Leave things (and others) better than how you found them. We do.
🎉 Branding should be fun
We’re not saving lives here. We’re making art and enjoying the ride.
💪🏽 Rebellion is a sign of mastery
Successful founders have rebellious hearts and a whole lot of grit.
🤍 Tough love is our language
Being lovingly honest always leads to win-win situations.
🧦 Wear pajamas, not suits
Productive meetings include a messy bun and a faded band tee.
✌🏽 Quit soul-sucking jobs
If you want to be a business owner, make it your day job.
🍺 Work in bars, not coffee shops
This one is pretty self-explanatory. Plus, we hate coffee.
🎯 You are someone’s life goal
Focus on your path. There’s always someone in front and behind you.
🍕 Eat a snack
Be weird, be nerdy, be kind. Don’t be hangry.
😈 TV, podcasts, pop culture
Now you're just talking dirty to us.