When is the Best Time to Launch a Brand?
Spoiler alert, there is no wrong launch date. Here’s why…
On Leap Day (February 29th) 2020, we relaunched what is known today as the RawMade brand under current name, look, and approach. After more than a year of really intense conversations with ourselves, clients, friends, colleagues, and coaches, we decided to let go the birth name of our brand, Witchcraft Branding, and accept that it had grown into a young adult named RawMade. When we finally launched this hottie of a brand we had no idea a global pandemic would start to create a panic that same day. Back then, we all thought we would have to quarantine for 2 weeks and that the media was making this sh*t up. Funny, right?
Years have passed since we debuted RawMade and we’re honestly so incredibly grateful we launched when we did. Slowing down due to Covid afforded us the time to focus on what this rebrand was generating for the business. The best decision we ever made was rebranding.
📍 Let’s repeat that. The best decision we ever made was rebranding.
✔️ We are more confident as a business and in our marketing.
✔️ We are more clear on what we offer, to whom, and how to market it.
✔️ We have attracted more of the right clients than ever before.
✔️ We have been continuously approached to collaborate on amazing projects.
✔️ We know when to say yes and when to say no.
✔️ We know we’re helping more people because they have told us so.
✔️ We know where we want to go with my business.
So, the moral of the story, if you're thinking you need to upgrade your brand, do it. There is no wrong time. Not even on the same day the world shuts down due to a global pandemic. 😷😹