I commonly say, "Branding is a steady jog, not a sprint." What I mean by this is branding does not mean posting all the variations of your new logo and a link to your new website during a 1-week stint and sitting back expecting clients to rush in. Your business will not magically become a brand in 1 week.

It breaks my heart when business owners come to me with a newly launched website asking for branding help. 🥲 Why? Because the odds are that we’ll need to redo the website from scratch. Building a website without developing a proper brand strategy and brand design first is like buying all the furniture for a home before knowing what home you’re moving into. Sometimes, the furniture just doesn’t fit (sorry new couch 🛋).

It's no secret I love playing with color. And I also understand choosing brand colors can be overwhelming because there are so many color combinations. This blog post makes the color-picking process simple. 🌈

I recently took a personality test that said, among other things, that I like rules and order. Which, is true, but I’m not sure if it’s a blessing or a curse. Probably it’s a little bit of both. The test results came at the precise moment when I was debating what to do with RAW Made’s Instagram account. As a creature of habit—and apparently rules—I was debating if I was being too stringent with my Instagram posting structure and the grid I had locked myself into.

It’s the start of a brand new year! While everyone else is rushing to the nearest gym to get a start on their New Year’s resolutions, why don’t you take the time to reflect on what you did for your brand in the past year and think about what you could do better this year?