At least once a month, someone asks me, “How do I know when it’s time to hire a brand designer?” And I can always hear the real question underneath it. They’re not asking about logos or color palettes. They’re asking if it’s finally time to take themselves seriously.

There’s something I need to say that might sting a little. 🐝 I'm pretty sure you’re not losing potential clients because you’re bad at what you do. It's most likely because you're “almost” the right match.

Planning, writing, designing, writing again, posting. Then staring at the screen and waiting for any signs of life. Familiar? This is the cycle of creating…shall I say the C word…content. 😩

I’ve come to refer to the traditional “Services” page as the wallflower of your website. It (sometimes) beautifully lists what you do, but it doesn’t sell.

After nine years in business, I finally took my own advice. My brand had done its job and gotten me to a place where I was attracting a semi-constant flow of projects, but it didn’t fit where I was headed next.