(Almost) All You Need is a Bad*ss Business Card
As I continue this wild solopreneur path, there’s one business-building concept I keep happily stumbling upon…
meeting and talking to people is your best marketing tactic
Doing business the old-school way, before social media existed, still works! Networking or being an active participant in social situations is 10 times more valuable than an ad on Facebook or Instagram. When socializing, you’re building meaningful relationships and, most importantly, instilling trust. When somebody trusts that you are an expert in your field, they consider hiring you and refer you to people who trust them. This creates an ever-expanding spiderweb of connections that are excited to work with you.
Through the years, my website and social media accounts have become the 3rd and 4th most important marketing tools. The #1 and #2 tools? My presence and my trusty—and somewhat flashy—business cards.
Check out my first business cards—back when I was named Witchcraft Branding. I opted for getting the ultra-thick, unbendable, cotton-textured cards that made everyone I handed a card take a moment to acknowledge that I had given them the thickest card they’d ever seen.
I also took the extra time to design a card that communicated:
✔️ exactly what my style was like
✔️ what it felt like to interact with my brand
✔️ what type of work I did
Every time, they would put that card in their pocket or purse, not the nearest trash can.
If you’re not confident that your business cards are communicating ✔️ exactly what your brand style is like, ✔️ what it feels to interact with you, and ✔️ what type of work you do…it’s time to hire a graphic designer.
Professionally designed business cards take into account the design, the paper it’s printed on, and the tactile print finishes. A great design idea is only great if it’s produced properly. A stunning business card design printed on paper so thin you can see through it isn’t going to communicate anything except I’m broke, struggling to find clients to trust me and, therefore, I’m not good at what I do.
Business cards are both visual and tactile. Make sure to lure in your dream customer with an appealing visual design and intriguing touchy/feely experience. Don’t hold back on spending $100+ on the printing of 100-250 cards. Again, the investment will pay off.
Check out my latest iteration of business cards. Also on ultra-thick paper, but now bright red with chrome foil. You can’t miss them and they have definitely landed me a handful of high-ticket branding projects.
Need some help with your business cards?