You Don’t Need More Content. You Need Direction.
Planning, writing, designing, writing again, posting. Then staring at the screen and waiting for any signs of life. Familiar? This is the cycle of creating…shall I say the C word…content. 😩
I spent years investing (but really wasting) 2–4 workdays a month creating marketing content that didn’t do much. Meanwhile, I was brutal with myself. Clearly, I wasn’t posting enough. I had failed at being consistent. Everyone else had cracked some algorithmic code I missed. 😢 Then, when I stopped posting regularly, I was just as hard on myself. But now with guilt.
I wish I had realized back then that the problem wasn’t my effort. It was the lack of direction behind it. 🤯 Even though my business has always looked professional and edgy, the strategy behind the brand wasn't always fully tailored to my ideal client. I was creating content without a clear guiding message and targeted look.
Then we created the Brand Script, a strategic intensive where we step in as your creative director and take the branding stress completely off your plate. 🤩 Let’s finally answer the questions that will make all your marketing easier:
+ Who exactly are you talking to and how do they buy?
+ What do you stand for (and what do you not)?
+ How should your brand look and feel?
+ What makes you different in a sea of sameness?