How To Age Like Fine Wine
I noticed something about four past clients that stopped me in my tracks. Each one was celebrating a Brandversary. Not a launch or a “we finally finished the website.” An anniversary. 🥂 Oof, that felt good.
These clients were from different industries with different business approaches, yet the outcome was the same: their brands were still working 2 and 3 years later. 👏🏽 And that’s the part we don’t talk about enough. The impact that professional branding has on the longevity and profit of a business.
One client told me her brand still feels like her, even though the business has grown in ways she couldn’t imagine. Another said she still gets compliments on how intentional everything feels. And, one shared that her brand carried her through a pivot without needing to start over.
That’s not luck, babe. It’s brand strategy. 🫳🏽🎤 Because trends move along and algorithms shift, but a brand built on purpose will always stand the test of time.
Don’t design for the launch moment; build a brand that evolves with you. 🖤