She’s Back & More Rebellious Than Ever
After nine years in business, I finally took my own advice. My brand had done its job and gotten me to a place where I was attracting a semi-constant flow of projects, but it didn’t fit where I was headed next.
And that’s the thing we don't realize as small business owners. Your brand should grow with you. 🤯 It's not a stagnant investment you make in year zero, never to think about it again.
If your offers evolve, your audience shifts, or your business starts to feel bigger than your visuals, that’s your cue. Your brand isn’t “wrong,” it’s just outgrown. 💡 And when this happens, everything starts to feel a little off. The messaging, the website, even your confidence to show up in your marketing. 🙋🏽♀️
So I pressed pause on marketing (for, honestly, too much time) and rebuilt something that feels exactly like where I’m headed, not where I started. Since committing to updating (and relaunching) the RawMade brand, I’ve found renewed confidence in selling fair-market-value-priced services and marketing in ways that feel fun and rewarding. I know these are the first steps I needed to move forward and I owe that to a fresh new outlook on where my brand is today.
If your brand’s starting to feel like a past version of you, this is your nudge. It’s not about changing who you are, it’s about giving your future self the brand she deserves.