Years have passed since we debuted RawMade and we’re honestly so incredibly grateful we launched when we did. Slowing down due to Covid afforded us the time to focus on what this rebrand was generating for the business. The best decision we ever made was rebranding.

When it’s time to launch just about anything, it’s easy to get overwhelmed. There are so many moving parts, so many decisions, and so many possibilities that it can be hard to know where to start. So today, I’m sharing one of my favorite launch tips.

Should you use AI to design your brand or hire a professional brand designer? Great question. With tools like AI logo generators and ChatGPT or Claude brand prompts everywhere, it’s easier than ever to create something quickly. But faster doesn’t always mean better.

At least once a month, someone asks me, “How do I know when it’s time to hire a brand designer?” And I can always hear the real question underneath it. They’re not asking about logos or color palettes. They’re asking if it’s finally time to take themselves seriously.

There’s something I need to say that might sting a little. 🐝 I'm pretty sure you’re not losing potential clients because you’re bad at what you do. It's most likely because you're “almost” the right match.

Planning, writing, designing, writing again, posting. Then staring at the screen and waiting for any signs of life. Familiar? This is the cycle of creating…shall I say the C word…content. 😩

I’ve come to refer to the traditional “Services” page as the wallflower of your website. It (sometimes) beautifully lists what you do, but it doesn’t sell.

After nine years in business, I finally took my own advice. My brand had done its job and gotten me to a place where I was attracting a semi-constant flow of projects, but it didn’t fit where I was headed next.