Should I Design My Own Email Campaigns?
Should you DIY your email marketing design or hire someone? Spoiler alert, my answer is...both.
But, before we get started, an email campaign is an email you send out on behalf of your business or brand. It can be a newsletter, a promotional email, an update email. Any email you send out in bulk to your email list.
If you’re just getting started, you don’t need to custom design every individual email. Start by picking one of the templates inside Mailchimp, Kit, Flodesk, or whichever email marketing app you use. Then invest in hiring a graphic designer to create an email campaign template for you.
We’ve designed dozens of email templates that are easy-to-use, yet on-brand so our clients can re-use them over and over again. All they have to do is update the photos and written content. Voila!
Now, if your business has grown and you’re constantly running launches, promotions, automations, or sending multiple emails a week, that’s a different conversation. At that point, hiring a designer to create custom campaigns or building a small library of branded templates starts to make a lot more sense because your time is better spent running your business than uploading images into an email builder.
The benefit of having custom email campaigns is that you keep your audience engaged with unique email designs that are still on-brand. Basically, it keeps your email marketing fresh and the look of the email can be adjusted to the content for an even more effective outcome.
Just like branding, there’s a season for everything. There are times to DIY because it gets your business moving, and there are times when continuing to DIY is actually slowing your business down. It might be time to analyze which season you’re in.