Guess What Didn’t Catch Fire Last Week?

starting business new year

December always makes me reflect and this year hit different. For the first time ever, I took a full week off in the middle of busy season. Why? Because I wanted to. 😉 And it didn’t tank my bank account.


I realized something big. 🔥 The only reason I could step back without everything catching fire is because our brand finally matches the business we’ve grown into. An intentionally designed brand pulls in better clients. Better clients mean better money. And better money gives you freedom.

Which reminds me, if you’re walking into rooms or marketing your services, but secretly hoping no one checks your website or Instagram because it’s messy 👀 I see you. That embarrassment keeps you small (and hustling harder than you need to). The problem is not you or your quality of services. It’s most likely that your brand is generic, outdated, confusing, or all of the above.

But next year doesn’t need the “shrinking version” of you. If you’re ready for a brand that supports your business, boosts your revenue, and buys back your time 👉🏽 this is the year.

Build the brand you deserve.

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The Brand That Embarrassed Me at a Networking Event