How to Break My Raw Heart
“Branding is useless. I just need a website.” Girl, branding is what makes a website useful!
It breaks my heart when business owners come to me with a newly launched website asking for branding help. 🥲 Why? Because the odds are that we’ll need to redo the website from scratch. Building a website without developing a proper brand strategy and brand design first is like buying all the furniture for a home before knowing what home you’re moving into. Sometimes, the furniture just doesn’t fit (sorry, new couch 🛋).
For a website to be effective, we’ll need to know:
✦ Who's your ideal client
✦ What pain points you solve for them
✦ What makes you unique
✦ What you stand for
✦ And your brand's look and voice
Knowing these key branding touch points will help decide:
✦ How the written content will communicate your services and benefits
✦ What the photography on the site should look like
✦ And how web pages should be structured for optimal results